Amazon is pushing facial technology that a study says could be biased

For two years, Amazon has aggressively marketed its facial recognition technology to police departments and federal agencies as a service to help law enforcement identify suspects more quickly. It has done so as another tech giant, Microsoft, has called on Congress to regulate the technology, arguing that it is too risky for companies to oversee on their own.

Now a new study from researchers at the MIT Media Lab has found that Amazon’s system, Rekognition, had much more difficulty in telling the gender of female faces and of darker-skinned faces in photos than similar services from IBM and Microsoft. The results raise questions about potential bias that could hamper Amazon’s drive to popularize the technology.