Custom experiences add spice to new car deliveries

So, 2019 is the year. You’ve saved. Studied the specs, maybe even put the Houston Auto Show to work, taking the new models you’ve zeroed in on for test spins.

Before you pull the trigger or limit your search to cars already in stock, did you know that purchasing that dream car can be interactive? (And, no, we’re not talking about filling out all that paperwork you must trudge through before they hand you your new car keys.)

Some automakers know they have a cadre of loyal customers who are passionate about the vehicles, the brand, and want to be engaged.