
Your McDonald’s meal could have looked very different if these designs from the 70s had been picked
YOUR McDonald’s dinner could have been completely unrecognisable if the fast food giant had gone with a design agency’s radical plans in the 1970s. Forty-six years ago, Unimark International pitched a complete overhaul of Maccies’ packaging and iconic golden arches. The Vignelli Centre for Design Studies at the Rochester Institute of Technology in New York […]