Nike's plan for better-fitting kicks: Show us your feet
NEW YORK (AP) — Nike wants to meet your feet.
The sneaker seller will add a foot-scanning tool on its app this summer that will measure the length, width and other dimensions of customers' feet after they point a smartphone camera to their toes. The app will then tell shoppers what size to buy each of its shoes in, which Nike hopes will get you in the right fit and cut down on costly returns as it seeks to sell more of its goods through its websites and apps.
But Nike will also get something it has never had before... Читать дальше...