Exclusive Q&A: How Shoppers’ Awareness Of Their Own Data’s Value Is Redefining Personalization
Consumer data represents an emerging market that could be valued at $7 billion, according to Greg Portell, Lead Partner in the Global Consumer and Retail Practice of A.T. Kearney. With data protection laws becoming a point of discussion in some states, retailers need to plan for how they will handle the coming shift in data ownership and use.
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