British hosiery startup Heist spent 2 years analyzing 100,000 skin tones to develop various shades of “nude” tights — here’s how they look on 7 diverse women
- British startup Heist Studios developed seven shades of "nude" tights after a two-year survey in which 100,000 women submitted images of their skin to help determine what "nude" looked like.
- Data scientists matched the various skin swatches to RGB color codes and mapped out the data to reveal distinct clusters, or in this case, shades of nude.
- Seven women tested the different shades of The Nude tights ($36) to see if the tights actually matched their legs.
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