
Restaurant Brands Open Virtual Storefronts to Appeal to Gen Z Consumers
Chipotle Mexican Grill is extending commerce opportunities into the video game world, enabling real purchases with in-game currency. On Tuesday (Apr. 5), the fast-casual chain, which operates nearly 3,000 locations across five countries, announced the launch of its “Chipotle Burrito Builder” in the gaming platform Roblox, enabling consumers to exchange in-game “Burrito Bucks” for real […]