Pokémon Go has been dominating the world this year. Now the Pokémon Company wants to dominate our sleep cycle because it’s rolling out a new app called Pokémon Sleep.
At a press conference in Tokyo on Tuesday, the Pokémon Company announced some new Pokémon-themed mobile apps.
Perhaps the strangest of the announcements was PokémonSleep: an app that “aims to turn sleeping into entertainment by having a player’s time spent sleeping, and the time they wake up, affect the gameplay.”
Pokémon GO Plus + Details
Use it as a Pokémon GO Plus during the day. Put it next to your pillow at night to track your time sleeping. It sends this sleep information to your smartphone via Bluetooth. #PokemonGOPlusPlus
Concerns about dystopian surveillance states aside, it’s a peculiar take on a brand that has made its most recent waves by encouraging people to get out of the house rather than curl up in bed.
The game works as a sleep tracker, monitoring your sleep cycle and encouraging you to get some dang rest. It works in tandem with Pokémon Go and the Pokémon Go Plus + tracker.
As you can imagine, the internet has wasted no time in riffing on the whole idea.
There’s a Pokémon Sleep meme for those who enjoy putting off addressing their depression with some good old fashioned shut-eye.
alright, it ate at me all day how low-effort that original Pokemon Nap image was because i was trying to be the first one to get the joke out, so i did it more properly this time. this is just for my own satisfaction really lmao pic.twitter.com/f0v4dFql4N
— scythes & wifes 2: girls just wanna have gun (@JillKatze) May 29, 2019
Pokemon Go Pokemon Sleep Pokemon Quit Smoking Pokemon Cognitive Behavioral Therapy Pokemon Free and Accessible Birth Control Pokemon Socialized Healthcare Pokemon CO2 Emission Cap
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Pokémon GO Plus + Details
Use it as a Pokémon GO Plus during the day.
Put it next to your pillow at night to track your time sleeping.
It sends this sleep information to your smartphone via Bluetooth. #PokemonGOPlusPlus
(@Mamodxx) May 29, 2019
(@ommanyte) May 29, 2019
pic.twitter.com/B0c8zCyDGI
(@shillingburger) May 29, 2019
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