
Will 2023 See More Flash Sales and FOMO Scarcity Strategies?
Flash sales and scarcity are in play as brands seek to optimize inventory and profits. Early signs are already there, such as the Tiffany & Co. tease for its forthcoming “limited series” take on the classic FENDI Baguette bag. In other words, follow those email alerts closely or risk not getting yours. That’s essentially how […]