Sponsorships bagged by sporting events and personalities more than doubled to Rs 5,907 crore in 2022, but cricket continues to corner a bulk of the money, a report said on Tuesday.
Sports celebrities pocketed Rs 729 crore in 2022, which was a 20 per cent growth over the previous year, the report by media agency Groupm said, adding that Virat Kohli, M S Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu are among the highest billing sportspersons.
The overall spends on sports were pegged at Rs 14,000 crore by the agency... Читать дальше...