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Новости за 12.06.2023

ARAN Residential Building / Pargar Architecture and Design Studio

Archdaily.com 

The Aran residential building is in the district of Zaferaneih in the north of Tehran which is a green area near the hillside with great views. The plot area is 1960 sqm and the total area is about 15,000 sqm on 16 floors with a 40% occupancy rate. This building consists of 11 residential floors, 8 of which have two 370 sqm units while 3 floors include 4 units of 200 sqm each. ground floor of the building consists of a lobby, game room, gym, library, management room, and family cinema. On floor (level) -1... Читать дальше...

The Ongoing Writers Strike Could Take Upfront Negotiations Off Script

Adweek.com 

The Writers Guild of America's strike didn't come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in May, with Frances Berwick, chairman, entertainment networks, NBCUniversal Television and Streaming, predicting to Adweek back in January that "the potential or reality...

With Workers TikToking on the Clock, Brands Rethink Employee Advocacy

Adweek.com 

On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump's "Gucci Gang," the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather...

Making the Business Case for Creativity

Adweek.com 

Upwork had an awareness problem. The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Along came agency Alto with a creative idea based on the fact that the old ways of working were dead, using a zombified CEO to drive home the point. "This Is How We...

Adweek’s Creative 100: 2023’s Most Innovative and Visionary Talents

Adweek.com 

Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI. However, for proof that human creativity continues to be a powerful and sustaining force, look no further than the honorees of...



Keke Palmer Spent 20 Years Cultivating Creative Control. Now She’d Rather Share It

Adweek.com 

Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as...

What Creativity in B-to-B Marketing Looks Like Today

Adweek.com 

What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years to include every aspect of the customer experience--spanning technology, data and analytics--the notion of marketing creativity has changed. In the business-to-business world, where...

Why We Need a New Formula for Creativity in B-to-B Advertising

Adweek.com 

B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs. Generic...

Advice for Brands Working With Creators, From Creators

Adweek.com 

Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. "You have to just be cool," said actor and creator Boman Martinez-Reid. "You need to...

What chemotherapy drug shortages mean for cancer patients

NBC4i.com 

COLUMBUS, Ohio (WCMH) – Cancer centers across the country, including in central Ohio, are facing a shortage in medication used to help patients who need to receive chemotherapy treatment. Julie Kennerly-Shah, Associate Director of pharmacy with Ohio State's James Cancer Hospital, said carboplatin, cisplatin and fludarabine, which are chemotherapy drugs used to treat different types [...]

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‘NCIS: Sydney’ Sets Main Cast, With Olivia Swann and Todd Lasance in Lead Roles

Variety 

The upcoming Australian series “NCIS: Sydney” has found its leads and main cast. The series, which is currently in production, will follow “the brilliant and eclectic team of U.S. NCIS Agents and the Australian Federal Police (AFP) as they are grafted into a multi-national taskforce to keep naval crimes in check in the most contested […]

NBA Finals 2023: How to Watch the Heat vs. Nuggets Series Online

Variety 

The Denver Nuggets are only one win away from their first NBA championship after beating the Miami Heat 108-95 on Friday night to take a 3-1 lead in the title series. Aaron Gordon and Nikola Jokic were the star players throughout Game 4, scoring 27 points and 23 points, respectively. Meanwhile, Bruce Brown scored another […]

General Debate 13 June 2023

Scoop 

   Tags: General Debate

The post General Debate 13 June 2023 first appeared on Kiwiblog.


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