
Nike Sees Strong D2C Sales Despite Consumers’ Discretionary Spending Pressures
The continued buildout of Nike’s digital channels and direct-to-consumer (D2C) sales, as well as the brand’s inextricable ties to an ecosystem, are helping buck pressures on discretionary spending. The company reported fiscal first-quarter earnings results last week that showed Nike Direct revenues reached $5.4 billion, up 6% from last year’s levels. Direct sales now represent […]
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