BMW turns inward for CES, announcing new gaming, streaming, AR, and AI features
After back-to-back years of bringing unique, compelling concepts to the floor of the Consumer Electronics Show, BMW is turning inward in 2024 and focusing on the interior of the vehicle — namely, the types of technology and media content the automaker thinks its customers will want to interact with as they drive their high-priced, high-powered vehicles into the future.
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