PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck...
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,...
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model...
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two...
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,...
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence...
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West...
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category...
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision. "Initially,...
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Читать дальше...HOUSTON, TX - APRIL 04: Kris Jenkins #2 of the Villanova Wildcats celebrates after hitting the winning shot during the NCAA College Basketball Tournament Championship game against the North Carolina Tar Heels at NRG Stadium on April 04, 2016 in Houston, Texas. The Wildcats won 77-74. | Photo by Mitchell Layton/Getty Images
Featuring two of the greatest shots in tournament history
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Yanfeng’s ClickRim modular steering wheel consists of individual shells that are clipped onto the steering-wheel rim and connected to each other in an automated process that dramatically cuts manufacturing time.
COLUMBUS, Ohio (WCMH) -- The Ohio State Fair will feature more than a dozen concerts, and the first shows for this year have been announced. The first show confirmed for the fair, set for July 24-Aug. 4, will be KIDZ BOP Live 2024, which will take place on the first night, July 24, at 6:30 [...]
The April 8 total solar eclipse passing over Texas is a once in a lifetime experience with the next one passing over a tiny sliver of the United States in 2044. Scientists from Harvard recently visited the University of Texas in order to ensure everyone will get a chance to be part of the event.
A longtime resident—and former adviser to George W. Bush—offers a woeful ode to the Lone Star State.
Manchester United are seemingly in need of something of a rebuild, and if you ask Dwight Yorke, his former club should be trying to sign...
Читать дальше...Demand for air travel is booming in south and south-east Asia, which are less sensitive to US-China tensions
As Donald Trump faces $355 million in court-ordered penalties for conspiring to overstate his worth, all eyes are on his most valuable, if unsung, New York City asset — 1290 Sixth Avenue, an office building where he owns a 30% passive stake.
Dakota Johnson is reportedly worried 'Madame Web' will damage her career.
The Treasury Department is extending anti-money-laundering rules to private-equity, venture-capital and hedge funds.
Oscar Wilde never said that “conversation about the weather is the last refuge of the unimaginative.”
Rep. Adam Schiff (D-Calif.) is leading fellow California Democratic Reps. Katie Porter and Barbara Lee in the state’s competitive Senate primary, new polling shows. A new Emerson College Polling/Inside California Politics/The Hill survey puts Schiff at the top of the pack with 28 percent, beating out Porter's 16 percent and Lee's nine percent. Schiff’s closest...
Sen. Bob Casey (D-Pa.) leads Republican Dave McCormick by nearly 10 points in a hypothetical general election matchup, according to a new poll. The Emerson College/The Hill poll found Casey, the incumbent who has served in his Senate seat since 2007, with about 49 percent to McCormick’s 39 percent, while 13 percent were undecided. Casey...