Victim identifiability, number of victims, and unit asking in charitable giving
by Hajdi Moche, Hulda Karlsson, Daniel Västfjäll
This study examines the identifiable victim effect (being more willing to help an identified victim than an unidentified), the singularity effect (i.e., being more willing to help a single identified victim than a group of identified victims), and unit asking (first asking donors for their willingness to donate for one unit and then asking for donations for multiple units) in charitable giving. In five studies (N = 7996), we vary the level of identifiability, singularity, and group size. Читать дальше...