Connectivity and flexibility are vital for small businesses

In difficult times, small business owners should consider adapting to the changing needs of customers in their niche. Specific target markets are more likely to flourish in times of global economic turmoil. For example, small businesses serving ancillary business components may suffer as companies seek current full-time staff to meet these needs to minimise costs. 

While each niche faces its own challenges, small businesses have many things in common. Growing companies need to hire staff, change working environments and adapt to the different connectivity needs of each company. Adding new employees and networks not only costs more, but also changes user requirements. 

According to various studies, the pandemic has led to significant changes in working and customer behaviour, creating new opportunities for entrepreneurs and workers. Research shows that the pandemic accelerated the need for better connectivity and flexible working practices to become a norm, not a privilege. It is no secret that the use of digital tools such as online e-commerce and marketing methods can benefit small businesses.  It is important to listen to employees’ needs and to figure out how best to connect...