Get an early look inside Apple's newest store that's opening in an iconic theater after a meticulous 2-year renovation effort
The iPhone maker offered an early look at its transformation of the historic Tower Theater into its latest store in downtown Los Angeles.
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- Apple is opening a new retail store in downtown Los Angeles on Thursday.
- The location is an historic theater the iPhone maker converted over a two-year period.
- The company shared an early look of the space that will greet customers when doors open.
- See more stories on Insider's business page.
Apple offered an early look at its newest retail store location at the historic Tower Theater in downtown Los Angeles before it opens to the public on Thursday.
The project was first announced almost two years ago, and the renovation involved manually removing layers of paint and delicately restoring architectural features that are nearly a century old.
"At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city," Apple's senior vice president of Retail + People, Deirdre O'Brien said in a statement. "Apple Tower Theatre honors the rich history and legacy of this entertainment capital."
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Source: Los Angeles Theatres
The theater's original seats were removed for one production years ago, and now the main floor is home to Apple's latest gadgets.Apple
Source: AmericanTheatre.org
The design team used techniques like laser modeling and forensic paint analysis to document and restore every inch of the building.Apple
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