The “Digital Champions for Small Business “ initiative was launched today (25 June 2021) at a joint event hosted by the Informal Working Group on Micro, Small and Medium-sized Enterprises (MSMEs), the International Trade Centre (ITC) and the International Chamber of Commerce (ICC). The aim of the initiative is to help small businesses go digital and increase their participation in international trade. Proposals on how to help MSMEs address the difficulties they face with digital trade should be submitted by 15 September 2021.