GoDaddy Teams With Google For Wider Merchant Exposure

Google on Tuesday (July 13) announced that it is welcoming GoDaddy merchants “to more easily integrate their product inventory across Google at no additional cost.”

“This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” according to a Google blog post announcing the development. “With this integration, GoDaddy merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving GoDaddy’s Online Store.”

GoDaddy last month launched a new feature that allows its eCommerce customers to manage transactions. The change will make it easier and faster for businesses to get paid and manage their orders on the GoDaddy platform. GoDaddy Payments is available for both GoDaddy Websites + Marketing customers and Managed WordPress WooCommerce customers to add to their dashboards.

Businesses can use GoDaddy Payments to manage orders, billing, refunds and payments, according to the company's announcement last month. It processes all major debit and credit cards — such as Mastercard, Visa and American Express — charging a fee on each transaction and sending the money to the business’ bank account the next day.

GoDaddy Payments was built using Poynt, a tech startup GoDaddy acquired in December. Later this year, it will also be available to use for in-person shopping, according to the press release.

Google Cloud teamed up with autonomous retail startup Trigo last month, adding the company’s artificial intelligence (AI) technology for autonomous shopping to Google Cloud to create a frictionless checkout experience. Triago uses AI in combination with available hardware to retrofit stores with autonomous abilities. The company uses proprietary algorithms to make ceiling-mounted cameras that can upload information about how shoppers move about the store and make decisions about purchases. Payments are handled digitally and receipts are sent to customers via email or text messaging.