SAASTEPS, Buyjour Partner on B2B Digital Sales

SAASTEPS, which provides revenue optimization solutions, is partnering with marketing platform Buyjour to offer a frictionless B2B selling solution for Salesforce customers, according to a press release.

This comes on the heels of a fundamental shift in B2B buying, in which more customers don’t want to engage with sales professionals at any point during their purchasing, the release stated. There is now a customer preference for digital engagement instead of human interaction.

By partnering with Buyjour, SAASTEPS plans to offer a one-stop shop for B2B digital selling, through integrating the Buyjour Opportunity Based Marketing platform with the “100% Native Venue Elite ... and Encore Elite” platforms, which offer eCommerce, sales collaboration, payments, subscription, pricing, quoting and more, the release stated.

“We are proud to partner with Buyjour to bring our bold vision of completely frictionless B2B selling to any customers buying online,” said SAASTEPS Founder and CEO Tim Beck in the release. “Now any company that manages memberships, subscriptions or reoccurring revenue can fully automate those processes. Sellers now can respond to their changing buyer’s behaviors in order to meet their customers’ demands and how they want to buy from you.”

The pandemic has seen a rise in the adaptation of digital sales, including in the B2B realm — finally catching up to other parts of the economy.

Read more: 66% of B2B Companies Believe Digital-Enabled Sales Interactions Are Important to Customers

The pandemic saw a glut of more businesses moving over to digital to keep their operations functional, with more buyers and sellers saying they prefer to work with business partners online for various needs.

Sixty-six percent of B2B company representatives have said they think digital sales interactions have more weight for customers as opposed to traditional ones, according to stats from the Global B2B Payments Playbook, which PYMNTS collaborated on with Worldpay B2B Payments. That number is up from 48% from before the pandemic.

B2B firms still have work to do on catching up, however, in terms of becoming more user-friendly and easier to navigate. They also need to work on being able to give useful features like product recommendations or discounts.