Onion Global Upgrades ‘Supply-to-Business’ Strategy to Support B2B Customers

Chinese lifestyle brand platform Onion Global Limited has launched what it called an upgraded “supply-to-business” (STB) strategy that integrates upstream supply chain capabilities with an expanding B2B customer base, according to a Thursday (April 14) press release.

The company will use this strategy to build a “super trading platform” whose operating system provides business support for B2B customers on issues that include supply chain, data analysis and brand transactions, the release stated.

“B2B customers are extremely valuable and we strongly believe that they will integrate closely with B2C clients in the future,” said Onion Global Founder and CEO Cong Li in the release. “When B2B customers develop their own business and revenue models, they are constantly generating new consumer demand and harvesting highly qualified B2C customers. Grounded by our global supply chain and closed-loop branding eco-system, we will provide a comprehensive, multi-level, and full-spectrum of brand services for more B2B customers, enterprise merchants and sellers.”

The company will use its experience in brands, technology and factories to give B2B customers solutions that include brand incubation, technology development and flexible supply chain support, according to the release.

Onion Global will also help B2B customers reach more customers worldwide with sales and logistics channels, including O’Mall, a global cross-border eCommerce platform; CosyFans, a Southeast Asian cross-border eCommerce platform; Minibuyer, a private domain shop and team management tool; and E-Quick, an Internet of Things (IoT) service provider, the release stated.

The Chinese B2B market is expanding rapidly, leading to rising demand from B2B customers for supply chain and technology services, according to the release.

“As the regulatory environment is tightening and the pandemic continues to bring uncertainty, Onion Global has core competitive advantages in operating brands across public and private domains, and benefits from the solid growth of its existing market, user base and private domain traffic,” the release stated.

See also: Trade Finance Platforms Provide Lifelines to Asian B2B Marketplaces Hit Hard by Pandemic