Today in Food Commerce: McDonald’s Looks to the Future of Digital; Domino’s Struggles to Meet Demand

Today in food commerce, McDonald’s shares how its digital platforms will transform the business inside and out, and Domino’s faces difficulties fulfilling all the delivery orders coming in. Plus, PYMNTS data reveal the factors affecting consumers’ food purchasing behaviors.

McDonald’s CEO: ‘Digital Changes Everything’ for Restaurants’ Unit Economics

McDonald’s is leveraging its digital platforms to transform the way its restaurants are run. McDonald’s President and CEO Chris Kempczinski shared his view that digital ordering is reshaping the restaurant industry, offering capabilities that begin with customer engagement and ultimately lead to major operational changes.

Labor Challenges Hamper Domino’s Ability to Meet Delivery Demand

Domino’s Pizza, the Ann Arbor, Michigan-based quick-service restaurant (QSR) chain with more than 18,800 stores worldwide, may be seeing growth in its pickup business, but the delivery channel is taking a hit in the face of labor challenges.

Data Point: Factors Other Than Price Are Now Driving 75% of Food Purchase Decisions

No matter how good the prices get, some people won’t be talked into salads, others can’t be steered clear of pizza. It’s a matter of taste — as in, what something tastes like — and it’s more. In “The Digital Divide: The Key Factors That Drive Restaurant Choice,” a PYMNTS and Paytronix collaboration, over 2,660 U.S. weighed in on the factors that will go into their dining decisions in the second quarter of 2022 — data that can inform everything from discounting structures to program features.

Inflation Extends the Stay-at-Home Economy’s Effect on Eating Habits

Consumers may not be nearly as worried about the coronavirus as they were through much of 2020 and 2021, but new challenges have many staying indoors nonetheless. The Hershey Company said rising costs have many consumers behaving in ways that resemble their habits during quarantine.