Snap, Ipsos: Consumers Begin Turning to AR for Practical Purposes, Like Shopping

Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their usage of the technology from strictly fun to more practical purposes, such as shopping, according to Augmentality Shift, new research from Ipsos and Snap Inc. Ipsos and Snap found that while the No. 1 use...