Actyv.ai and Ratnaafin Partner on B2B Buy Now, Pay Later

Actyv.ai and Ratnaafin have partnered to deliver embedded B2B buy now, pay later (BNPL) offerings.

The new collaboration brings together Actyv.ai’s artificial intelligence (AI)-powered enterprise Software-as-a-Service (SaaS) platform that includes B2B BNPL and Ratnaafin’s lending, insurance broking and other financial services, the companies said in a Tuesday (Jan. 3) press release.

“Ratnaafin’s rapid expansion and its commitment to provide sustainable credit to the B2B ecosystem aligns with the predominant objectives of Actyv.ai,” Actyv.ai Founder and Global CEO Raghu Subramanian said in the release. “This partnership will further augment our platform’s capabilities to enrich the embedded offerings to our customers.”

Ratnaafin, which is a nonbanking financial company (NBFC), aims to deliver a differentiated customer experience by using technology-enabled solutions to optimize service levels and costs in the supply chain ecosystem, according to the release.

The firm will extend the B2B BNPL offering to its more than 3,000 clients, to which it already offers small- to medium-sized business (SMB) finance, home loans and corporate loans, the release said.

“Actyv.ai, a category creator providing transformative solutions for large enterprises and their supply chain ecosystems, is an ideal partner for Ratnaafin to accomplish its vision,” Ratnaafin Group Co-founder and Director Malav Desai said in the release. “Our key focus is to enable seamless and responsible credit to the B2B ecosystem and participate in their growth.”

This collaboration is the latest to be announced by Actyv.ai, which partners with financial institutions to enable enterprises, suppliers, distributors and retailers to grow by making B2B transactions faster and easier, according to the release.

In November, the firm partnered with digital payments technology provider Mswipe to improve payment solutions for merchants in India.

“Through this partnership, Mswipe will leverage Actyv.ai’s technology stack, allowing the merchants to make informed decisions regarding their distributors and vendors,” Actyv.ai said Nov. 11. “Actyv.ai’s enterprise customers will benefit through Mswipe’s omnichannel payment solutions and business loans.”

The announcement also comes about 11 months after Actyv.ai raised $5 million in a Pre-Series A funding round and said it would use the money to scale and expand globally.

For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.