Dr. Scholl’s Increases Brand Awareness By Planting Products In Customers’ Purses And Claiming They Stole It
CHICAGO—In an effort to boost brand awareness among crucial demographic groups, Dr. Scholl’s confirmed Thursday that they would start planting their foot care products in customers’ bags and just claiming they stole it. “What we hope to do is casually drop our gel inserts and orthotics into a customer’s purse and…