LDF could lose “global audience” without trade shows
So, farewell 100% Design. The fair, re-badged as Design London in 2021 by owners Media 10, once defined contemporary UK design and shaped London’s creative reputation after its debut in September 1995. Now the show has been folded into Clerkenwell Design Week 2023 (CDW), the London Design Festival (LDF) will not have a cornerstone trade event for the first time in its twenty years.