Scuderia AlphaTauri launch AT04 livery at New York Fashion Week

Scuderia AlphaTauri and AlphaTauri Fashion unveiled the 2023 Formula 1 livery alongside AlphaTauri’s 2023 Autumn/Winter collection at the Lincoln Centre during New York Fashion Week.
In parallel to the live event, a digital reveal gave fans globally the opportunity to catch a first glimpse of the 2023 livery, which features the prominent red of the team’s new Principal Partner PKN ORLEN, together with the newest fashion collection. Furthermore, the event flagged the brands’ first key US milestone, in what is a pivotal year for both Formula 1 and AlphaTauri fashion in America, as F1 adds a third US date to its calendar and 2023 sees AlphaTauri enter the market for the very first time.

Franz Tost, Scuderia AlphaTauri Team Principal, said: “Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years. So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the US audience. Likewise, I think it’s great that AlphaTauri could display their new collection at the event, as this year is the first...