Study reveals how new way to rearrange store products could boost impulse buying

Washington [US], February 12 (ANI): Merchants can enhance new shop layouts based on customer familiarity with where their favourite items used to be by using a data-driven strategy for routinely moving products.

In order to give brick-and-mortar stores a taste of the personalised shopping experience that online retailers like Amazon utilise to entice impulse purchases, the Washington State University-led initiative uses d