Asia Innovations Group Adds AI-Powered Capabilities to eCommerce Platform

Asia Innovations Group (ASIG) has added artificial intelligence (AI)-powered capabilities to its eCommerce platform.

The Singapore-based company’s international online marketplace, Hekka, now uses its own ASIG_AIGC platform to deliver AI-generated product images for use in listings and OpenAI’s ChatGPT to create product descriptions, ASIG said in a Friday (April 7) press release.

“The successful implementation of ChatGPT and ASIG_AIGC technologies into Hekka’s operations is part of our ongoing drive to ceaselessly innovate within the industry,” ASIG Chairman and CEO Ouyang Yun said in the release. “With these innovative solutions, our eCommerce business can significantly reduce costs while also improving user experience, enhancing our position in a highly competitive market.”

With the addition of the ASIG_AIGC suite of AI technologies added to Hekka, the merchant can use text-to-image diffusion technology to create images, giving customers an understanding of the products while allowing the merchant to save 95% of the cost and time that would be required by traditional model photography, according to the press release.

The other newly added technology, ChatGPT, enables Hekka to generate product descriptions at scale and do so with the application of search engine optimization (SEO), the release said.

“Combined with ASIG_AIGC and ChatGPT technologies, Hekka’s overall eCommerce operational and traffic conversion efficiency have increased by 69% and 43%, respectively,” ASIG said in the release.

As PYMNTS reported March 30, AI has emerged as a powerful tool that can help brands and retailers stand out, attract customers and reduce costly returns.

For example, by leveraging AI technologies, brands can provide personalized product recommendations, virtual try-ons, chatbots for customer service and predictive analytics for inventory management.

Brands have applied ChatGPT to their businesses in several ways.

Among them: grocery delivery platform Instacart is using the technology to develop an “Ask Instacart” feature that will provide answers to customers as they prepare their shopping lists.

French grocery chain Carrefour created a video in which ChatGPT addressed frequently asked questions.

Coca-Cola plans to use the generative AI technology to enhance its marketing strategies and consumer experiences.

Night Shift Brewing used it to create a formula that could be turned into a novel beer for the brand.