When it comes to making EVs sound good from the inside, Bose’s Rashaan Josey is all ears

It’s amazing what you can hear once you remove the engine. Josey is working to optimize the good sounds, and eliminate the annoying ones.

What does your car sound like? And what should it sound like? These are the questions Rashaan Josey is working hard to answer. Josey oversees a division at the audio giant Bose (the company is based in Boston, though Josey is near Detroit) that is developing new ways to achieve the ideal “in-cabin” sound environment in the age of EVs, which are forecast to account for half of all car sales by 2035.

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