LaLiga launches ‘transformative’ EA strategic partnership, starting with renamed leagues
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
“This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LALIGA’s audiovisual broadcasting and digital ecosystem,” said LaLiga.
The most obvious outcomes of the sponsorship are the new names for LaLiga’s competitions: the first division will be named LaLiga EA Sports and the second division LaLiga Hypermotion.
The post LaLiga launches ‘transformative’ EA strategic partnership, starting with renamed leagues appeared first on Inside World Football.