The Threads logo is confusing people, but that’s exactly why it’s brilliant

The new app’s logo is quite clearly a stylized ‘@’ symbol, but it has people in a tizzy.

Instagram’s Threads has landed in the app store with a crystal clear goal: to challenge Twitter. The app’s logo is pretty clear, too: a white “@” symbol set against a black background. Or is it an ear? A tangled thread? A Tamil symbol?

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