Jony Ive discusses his first hardware project post-Apple

LoveFrom designed Linn’s new $60,000 record player pro bono.

Since Jony Ive left Apple to launch LoveFrom in 2019, we’ve seen his firm’s obsessive work on historic typeface, royal documents and seals, and even one red clown nose. But we’ve yet to watch the firm let loose on what Ive and his cofounder, Marc Newson, are best known for: industrial design.

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