Why do Chelsea have no sponsor on their 2023/24 shirt?

CHELSEA have finally revealed their new shirt for the 2023/24 season – but they have no front sponsor.

The Blues were closing in on an incredible deal with Paramount+ who recently represented Inter Milan in the Champions League final.

But a spanner has been thrown in the works and has left Chelsea scrambling for a sponsor.

Why do Chelsea have no sponsor on their 2023/24 shirt?

The Premier League blocked Chelsea’s deal with Paramount+ as they feared a link-up with the streaming service could upset rights holders.

And it has now become a slight problem for Chelsea having just rejected an offer from gambling company Stake following criticism from fans and campaigners.

Allianz were also considered to be a sponsor for the Blues, but no concrete talks have been done between the West London club and the German financial services.

Bosses confirmed it would not be permitted under the Deed of License – a contractual agreement between the league and its clubs.

When can fans order the new kit?

Fans can order their new Chelsea 2023/24 shirt from August 16.

Chelsea open up their season with a tough home fixture against Liverpool before taking on West Ham in their first London derby.

Here are Chelsea’s first five Premier League fixtures for the new campaign.

• Chelsea vs Liverpool – August 13
• West Ham vs Chelsea – August 19
• Chelsea vs Luton – August 26
• Chelsea vs Nottingham Forest – September 12
• Bournemouth vs Chelsea – September 16