Coors Light Brings “Temporary Retirement” to Canada

Pitch your dream vacation to Coors Light for a chance at "temporary retirement."

The post Coors Light Brings “Temporary Retirement” to Canada appeared first on Sharp Magazine.

SHARP & Coors Light

For those too young to remember the “good old days” of reasonably priced groceries and gasoline, the idea of retirement is sort of like Star Wars: a fable from a place long ago and far away. 76% of Canadians expect to work longer than their parents in order to retire comfortably — a fact that inspired numerous fiscally responsible trends like ‘soft saving’ and ‘micro-investing.’ This summer, however, Coors Light is offering an opportunity to embrace the chillest mindset of all and live like a retiree. The “brand that’s made to chill” is offering all Canadians of legal drinking age the chance to win $10,000 and experience a summer of temporary retirement. Rather than waiting until they’re 65+ — what’s normally been considered the age of retirement — four lucky Canadians can fully experience all that life has to offer right now.

With a 6-pack of Coors priced at $16.95 in Ontario, the prize is just enough cash to buy 589 cases or 3,543 beers — but let’s be honest, nobody knows 3,500 people to invite to a party. So, if you want to win $10,000, you’ll have to be a little more creative. In order to score the prize, Coors Light requires Canadians to dream big (think Morgan Freeman and Tom Hanks in The Bucket List), and share their temporary retirement fantasies with the beverage company. A trip to Tuscany? A cruise? Or maybe even putting some extra cash into your RRSP? The possibilities are endless and you can stop waiting for your golden years to live like a retiree thanks to Coors Light. Coors Light wants you to remember that retirement is all about the mindset.

If you could skip the years of scrapping and saving to get there, where would you go? Let Coors know for a chance to win.

The post Coors Light Brings “Temporary Retirement” to Canada appeared first on Sharp Magazine.