Mattel isn’t trying to sell toys with its toy movies; it's "creating quality content"
The thing about Barbie is it’s a movie about a very famous doll. That doll, “Barbie,” is a toy. It’s a toy made by Mattel, the makers of such toys as Hot Wheels, Rock ‘Em Sock ‘Em Robots, and Polly Pocket. Recently, Mattel produced a film version of the Barbie doll from Greta Gerwig. But don’t get it twisted. Mattel…