Amazon has unveiled a slew of gadgets and an update to its popular voice assistant Alexa, infusing it with more generative AI features amid the heated AI race among tech companies. During a demonstration at the company's second headquarters in Arlington, Virginia on Wednesday, Amazon’s devices chief Dave Limp said the latest language model will allow consumers to have more human-like conversations with a “smarter and more conversational” Alexa. The company showed different interactions with Alexa through a pre-recorded video and a live demo where it responds to prompts to write a poem, give ideas for a date night and provide a breakdown of a football game.