Since calling a general election for July 4, British Prime Minister Rishi Sunak has been at pains to repeat a key message on the campaign trail: The economy is turning a corner. Inflation is down. Things are looking up. But that’s not the reality for millions across the U.K. still feeling the squeeze from high food, energy and housing prices. The persistent cost-of-living crisis is a top concern for voters in the parliamentary election. While Sunak’s Conservatives are widely expected to lose after 14 years in power, the dire state of the economy and a deep disillusionment with politics and politicians means that the prevailing mood ahead of the election is one of malaise. There isn't much excitement or hope for change, even if the opposition Labour Party wins.
