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2024

How Companies Can Finally Quit Invasive Data Practices

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The advertising industry has been saying that it will shift toward more privacy-oriented approaches for years, but many marketers still use invasive paradigms to try to extract as much data from users as possible, executives from Mastercard, Instacart and Dstillery shared at the ADWEEK House at Cannes Lions. "I think when the adtech community talks...



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