MoneyLion Names Pinterest, Google Veteran Jon Kaplan as CRO

MoneyLion has appointed Pinterest and Google veteran Jon Kaplan as its first chief revenue officer (CRO).

In his new position, Kaplan will focus on expanding MoneyLion’s market share and leveraging the company’s data assets to create new revenue opportunities, the financial technology ecosystem firm said in a Monday (June 24) press release.

“Jon’s impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation,” Dee Choubey, co-founder and CEO of MoneyLion, said in the release. “His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence.”

Kaplan most recently served as CRO at Madhive, a Goldman Sachs-backed streaming television technology company, according to the release.

Before that, during his six years at Pinterest, Kaplan grew revenue from $100 million to $2.5 billion, the release said.

Kaplan was with Google for 12 years, during which time he led the financial services national sales team before transitioning to vice president of U.S. sales and operations and managing all of Google’s advertising products, which drove billions in revenue, per the release.

“I am thrilled to join MoneyLion at such an exciting time in the company’s evolution,” Kaplan said in the release. “The opportunity to help drive MoneyLion’s innovative approach to financial services, combined with the ability to work alongside such a talented team, made this an easy decision.”

Over the past three years, MoneyLion has moved from a “monoline” business model of banking to a more agile business model, Choubey told PYMNTS’ Karen Webster in an interview posted in May.

“When we were a monoline company you had to have a bank account to be in that ecosystem,” Choubey said. “That’s the fundamental thing that we’ve changed over the last three years. Now you can be a MoneyLion customer and you don’t have to have a bank account with us to search for personal loans, credit cards, mortgages, earned wage access and other financial bundles.”

In March, MoneyLion added a premium membership offering and artificial intelligence (AI)-powered search to its personal financial management platform, saying it aimed to support the growth of the platform.

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