Sephora and TikTok Are Partnering to Help Beauty Marketers Make More Inclusive Branded Content

For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on matching brands with musical artists to make popular songs that can be used in TikTok videos. The partnership brings together two of...