Troubled automaker Stellantis has decided that its Ram brand needs its own executive, so it is bringing back an executive who retired this year when CEO Carlos Tavares was still running the company. Tim Kuniskis, who served as the unofficial spokesman for the American muscle car, is taking over as CEO of Ram effective immediately, the company said Monday. The return of Kuniskis is part of several management moves by the struggling company designed to bolster its North American leadership. Sales of Ram pickups, the company’s top selling product, have fallen almost 18% this year as Stellantis was caught with too many higher priced vehicles when buyers were looking for more affordable automobiles. Kuniskis retired in May after nearly 32 years with Stellantis. Tavares was ousted Dec. 1.
