Jeffrey Goldberg has bold goals: “We want The Atlantic to be the greatest writer's collective on the planet,” the magazine's editor-in-chief said. During troubled times for the news industry, a publication that started in 1857 is a success story. It is growing in staff and circulation — particularly since Goldberg's startling story earlier this year of finding himself inadvertently added to a group chat of the nation's leaders texting about a military strike. The Atlantic is also experimenting with an online newspaper-magazine hybrid, trying to bring magazine-style writing and depth to major stories. Another Goldberg goal: “We're trying to be part of the conversation every single day of the year.”
