Nothing happens until the cash register rings. Guided by this age-old marketing adage, the faculty of the De La Salle-College of St. Benilde’s (DLS-CSB) Fashion Design and Merchandising Program led by veteran designer Lulu Tan-Gan, has been working for several years now to produce graduates that aren’t only well-trained in their chosen fields, but also have enough business sense to survive the crowded and competitive fashion scene.