Brand loyalty key among candidates’ supporters

Another survey, by Resonate, a consultant in Reston, Va., shows that Bernie Sanders supporters are 82 percent more likely than the average American to eat at Chipotle, while Donald Trump fans are 111 percent more likely to grab a bite at Sonic.

When the Rubio campaign released its most recent campaign finance filing, it included a paragraph describing its brand loyalty: “The Rubio campaign’s new Federal Election Commission report also details how the campaign took 431 Uber rides and spent enough fueling up at Chick-fil-A to have eaten 1,348 nuggets.”

[...] Hillary Clinton stopped at a Chipotle in Ohio to pick up a burrito bowl for lunch the day after announcing her presidential campaign.

According to surveys by YouGov, a market-research company that measures what people think about brands based on what they’ve read or what their friends have told them, conservatives’ views of the service have gone from predominantly negative in 2014 to positive.

Sanders and Clinton supporters are more likely than most Americans to stay at Sheraton hotels; a person who appears in consumer data as a Sheraton customer is a better target than someone who stays at Hampton Inn (a favorite among Ted Cruz backers).

In 2012, after the Obama administration’s bailout of General Motors, the company’s plug-in hybrid Chevy Volt — which benefited from special government support — was labeled an “Obamamobile” by the American Tradition Partnership, a conservative group that opposes regulation of greenhouse gas emissions.