Intel buys startup behind 360-degree replay used at Super Bowl 50

Intel has purchased Replay Technologies, the Tel Aviv startup that created the 360-degree instant replay system used for Super Bowl 50 at Levi’s Stadium.

Intel hopes to use Replay’s FreeD format to expand a “new category for sports entertainment that we call immersive sports,” Intel Senior Vice President Wendell Brooks wrote on the company blog Tuesday.

CBS and Replay installed 36 ultra-high-definition video cameras around the Santa Clara stadium for a feature the TV network called Eye Vision 360, which was only used a few times during the Feb. 7 telecast.

“For athletes, coaches, broadcasters and fans, the ability to capture, analyze and share data adds compelling new dimensions to the game,” he wrote.