Guess what happened next: Facebook battles 'clickbait'

NEW YORK (AP) — Facebook is taking another stab at ridding users' news feeds of "clickbait," the links and headlines that ask readers to "guess what happened next" but don't provide any useful information, tempting people to click if they want to find out anything.

The world's largest social media company last tried this in 2014, when it announced that it was improving users' news feed to help them find what was "interesting and relevant" and weed out "spammy" stories.

Links from websites and Facebook pages that are consistently posting clickbait will appear lower in users' news feeds, so they are less likely to be seen.