Ryan Lochte Lands New Sponsor After Rio Olympics Scandal

Ryan Lochte Lands New Sponsor After Rio Olympics Scandal The embattled Olympic swimmer, still steeped in scandal for his bogus account of being robbed at gunpoint at this year’s Summer Games, has signed a new endorsement deal with Pine Bros. The campaign will center on forgiveness — something Lochte has been desperately seeking since being caught in his fib. The swimmer will appear in a series of print ads and in a commercial that states, Pine Brothers Softish Throat Drops: The deal comes at a crucial time for Lochte, who earlier this week saw a slew of sponsors — including Speedo, Ralph Lauren and mattress company Airweave — sever ties with the athlete in light of the scandal. Earlier this week, it was also reported that Lochte may join the Season 23 cast of ABC reality TV competition “Dancing With the Stars.”