Ron Howard Had to Sell Bryce Dallas Howard on Facebook: ‘You Should Join, It’s Great!’
The younger Howard is currently the buzz of social media and TV blogs for her chilling turn on “Nosedive,” an episode in Netflix’s latest order of the surreal and fantastic series “Black Mirror.”
Howard plays Lacey — an excessively pleasing and upwardly mobile woman who lives in a world where every social interaction is ranked on a star meter, from one to five.
Posting online is a matter of life or death — but Howard had only joined the world’s biggest social media platform just before she got the part.
“I joined Facebook for the first time last Thanksgiving, at age 34,” Howard told TheWrap during a recent chat about the series.
Howard felt pressure in the industry as well — as the star of the blockbuster “Jurassic World,” the actress said offers increasingly have come saddled with obligations for sharing “on my socials.”
Howard managed to survive without likes and shares, but fate is not as kind to her character Lacey (“Black Mirror” nary has a happy ending, in this dystopian world anything bad that can happen usually does).
From manically practicing smiles in the mirror to bringing an extra latte in the elevator for an acquaintance, small gestures to boost her overall popularity ratings turn desperate — Lacey hires a pricey and absurd score counselor who runs simulations over the next two years of her life on how she can improve the most banal interactions to reap the benefits of a high score.
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