Millions leap at party invite by Mexican rural family

A local event photographer posted the video describing a down-home 15th birthday party complete with food, horse races and local bands to his Facebook page, which is usually dedicated to announcing weddings, baptisms and other events in a rural corner of the northern state of San Luis Potosi.

Maybe it was daughter Rubi Ibarra's rhinestone tiara and faux leopard-skin dress, or father Crescencio Ibarra's cowboy hat, and his halting description of a 10,000-peso ($500) prize for the "chiva," a horse race that would cap the party.

Internet jokesters published photos of troops of turkeys, backhoes stirring giant caldrons of soup, and massive crowds "heading for Rubi's party."

The internet memes were punctuated by frequent images of goats, because Crescencio Ibarra used the term "chiva" —the Spanish word for goat, which is also local slang for a two-horse competition— to refer to the race to be held at the party.